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Our Dedication to Sustainability

We believe extraordinary wines are the product of vineyard stewardship, sustainability, and a relationship with the local community.

Crafted with sustainability in mind including new ECO glass bottles, FSC certified cork, and 100% recycled materials for the labels.

ECO Wines Bottled in a USDA certified organic facility.

Our ECO glass bottles are among the lightest in the industry (397g) and result in a 13% reduction in carbon emissions.

Our labels and other printed materials are on 100% post-consumer waste materials stock.

Our corks and labels are certified by the Forest Stewardship Council, guaranteeing sustainable practices at the source of origin.

Our corks are also certified by the Rainforest Alliance, an international group committed to conserving biodiversity through sustainability.

Our grapes are certified organic by the Washington State Department of Agriculture (ECO tier).

Marketing Responsibly

At Snoqualmie, we promote and strongly believe in a culture of balance and moderation. As wine industry leaders, we are deeply committed to educating about safe and responsible drinking. We’re also focused on promoting our products in an appropriate light.

The definition of moderation is unique to every individual. Legal-age consumers should consider the USDA-HHS 2010 Dietary Guidelines for Americans or even talk with a personal physician.

Snoqualmie communicates with legal-age consumers in several ways:

  • Direct-to-consumer newsletters and e-mails
  • Digital marketing vehicles including branded websites and branded social platforms
  • Point-of-sale materials in retail and restaurant outlets
  • Print and digital advertising
  • Winery and tasting room locations
  • Hosted and third-party events

Communications

Snoqualmie designs consumer communications to connect with adults of legal drinking age. As a member of the Wine Institute, we subscribe to the Wine Institute's Code of Advertising Standards, the highest industry benchmark for advertising depicting responsible consumption of wine.

The code includes restrictions against advertising that:

  • Depicts consumption with operating any motor vehicle;
  • Is in media with a substantial underage audience;
  • Suggests that wine consumption directly contributes to success or achievement;
  • Has particular appeal to individuals below the legal drinking age;
  • Is degrading or exploitative;
  • Is directed at pregnant women; and
  • Is associated with violence or abusive relationships.

Snoqualmie also follows the Wine Institute’s Digital Marketing Guidelines governing the promotion of wine in digital media. Here are the basic principles:

Digital marketing communications…

  • are intended for adults of legal purchase age
  • should not be placed in media with a substantial underage audience
  • on a site or web page controlled by the brand advertiser that involve direct interaction with a user should require age affirmation by the user prior to full user engagement to determine that the user is of legal purchase age.
  • that are intended to be forwarded by users should include instructions to individuals downloading the content that they should not forward these materials to individuals below the legal purchase age.
  • on sites controlled by the brand advertiser must respect user privacy.
  • and product promotions must be transparent as brand marketing by being identified as such.
  • User-generated content on a site or web page controlled by the brand advertiser should be monitored on a regular basis.

Age Verification

We believe our products should be enjoyed responsibly by adults of legal drinking age. Each facet of our direct-to-consumer business, whether in our tasting rooms, direct shipments or online, follows an established age-verification protocol.

Education

Responsibility begins with education. At Snoqualmie, we educate our employees about how to responsibly promote our products. We give all employees, from shipping to cellar staff, the necessary tools to be responsible members of our industry. We train our sales force how to comply with state and local standards and obligations governing the industry. We train all employees how to properly serve and present our wines to adult consumers at events and tasting.